WhatsApp Business API cost calculator
Project monthly spend by conversation category. Default rates are indicative, editable, and date-stamped — never an official Meta or Andy quote.
Rates are indicative and editable. They are not an official quote from Meta, a BSP, or Andy.
Default rates last checked: 2026-08-03
Meta conversation pricing docs
Never treat this output as an official quote.
Conversations / month
Rate per conversation (USD, editable)
Estimated monthly cost
Estimated total (USD)
$109.50
Total conversations
6,300
| Category | Volume | Rate | Cost |
|---|---|---|---|
| Utility | 2,000 | $0.02 | $40.00 |
| Authentication | 500 | $0.04 | $17.50 |
| Marketing | 800 | $0.07 | $52.00 |
| Service | 3,000 | $0.00 | $0.00 |
Assumptions
- One “conversation” = Meta category billable unit
- Defaults are Chile/LatAm market USD — edit if your BSP quotes differ
- Service defaults to 0 (service window); raise it if a charge applies
- Does not model free entry points or extra provider fees
Conversation categories
Meta bills (when applicable) for opened conversations in categories:
- Utility — transactional updates (orders, reminders).
- Authentication — OTP and verification.
- Marketing — campaigns and proactive outreach.
- Service — user-initiated support; often no conversation category charge inside the customer service window, depending on region and current policy.
Rates in this tool
Defaults are indicative Chile/LatAm market USD values, last checked 2026-08-03. Edit them freely. Always verify against Meta conversation-based pricing docs.
Official API vs third parties
Official API (BSP / Cloud API) keeps number control and compliance. Some third-party tools hide the breakdown or relay unofficially. Andy connects to Official WhatsApp.
Limitations
- Not a quote from Meta, a BSP, or Andy.
- Rates change by country, category, and date.
- Does not model free entry points, rejected templates, or extra provider fees.
- Any CLP conversion would be an FX estimate, not a bank rate.
Next step
When cost looks reasonable vs channel value, read the WhatsApp chatbot page or create an account.
Indicative rates last checked: 2026-08-03
FAQ
Are these official Meta rates?
No. They are editable indicative defaults with a last-checked date. Meta conversation pricing docs are the source of truth.
Is service always free?
User-initiated customer service conversations often have no conversation category charge inside the active window, but rules and exceptions depend on region and Meta’s current policy.
Does this include Andy or other software?
No. It only estimates API conversation charges. Software plans are separate.
Can I work in local currency?
The estimator uses USD (Meta’s usual table unit). If you convert to CLP or another currency, label FX as estimated.
Andy
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