Instagram auto reply for your business DMs

Answer questions about your services, prices and opening hours using the information you give Andy. Keep customer conversations in one inbox and take over when a person is needed.

Instagram Messaging is available on Pro Max at US$49/month. Eligible accounts can start a 14-day trial with no credit card. No setup fee.

Give enquiries a useful next step

A customer asks whether you offer a service, what it costs or how to get started. Andy uses your agent's knowledge and instructions to answer in the Instagram conversation. You can review the conversation in Andy and step in when it needs your attention.

Prepare the details your customers actually ask for: services, prices, location, opening hours and the information you need before recommending the next step. Tell the agent when it should ask you for help.

Set up and check your first reply

  1. Create an Andy account and activate an eligible Pro Max trial or plan.
  2. Add your business information to the agent and check that prices and opening hours are current.
  3. Open Channels and connect Instagram Messaging for your professional account.
  4. Use a separate Instagram account to send a DM asking a real question about your business.
  5. Check that the message arrives in Andy and the answer is delivered in the same Instagram conversation.
  6. Ask a question the agent cannot answer from its knowledge and check the human takeover path before relying on it for customer enquiries.

Connection permissions and Meta's messaging rules apply. Finish the connection and delivery check before treating the channel as operational.

Know what you are connecting

This page covers inbound direct messages for a professional Instagram account. Andy's current public Instagram offer does not include comment-to-DM triggers, comment replies, Story automation or broadcasts.

Instagram Publishing is a separate connection under Posts. Connecting Messaging does not publish content on your Instagram account.

Connect the rest of your customer journey

Need to arrange appointments? See how Andy books in Google Calendar, including the availability and booking rules you configure.

Customers also contact you through your site or WhatsApp. Add Andy to WordPress or compare Andy's WhatsApp connections. Each channel's access depends on your plan and its setup. A conversation on one channel is not a promise of shared customer identity across channels.

See an existing business use case

Read how DoBrasil, a laundry business in Chile, uses Andy. Its case study covers WhatsApp. It is an example of an existing customer's use, rather than an Instagram or US customer result.

Last updated: September 30, 2026

Questions before you connect

Does Andy reply to every type of Instagram interaction?

The current offer handles inbound direct messages. It does not include comment-to-DM triggers, comments, Story automation or broadcasts.

Do I need a professional Instagram account?

Yes. Instagram Messaging connects a professional account. Complete the permission steps in Channels and check delivery from a separate account.

Can a person take over?

Yes. Read the conversation in Andy and use human takeover when it needs a person. Check that path as part of setup.

Which plan includes Instagram?

Pro Max, US$49/month on monthly billing. The subscription is charged in USD. The pricing page shows current limits and annual options.

Can I try it before paying?

Eligible accounts have a 14-day trial with no credit card. Start an eligible Pro Max trial to test Instagram. Access after the trial depends on an active plan.

Andy

Check your first Instagram reply

Create your agent, connect the professional account and send a test DM before putting Andy to work.