AI Agent for Instagram

TL;DR

Instagram Messaging connects your professional Instagram account to Andy. When a customer sends an inbound Instagram message or DM, Andy can use the knowledge and instructions you configured to generate a reply and deliver it back to Instagram.

Instagram Messaging is available on Pro Max. It is separate from Instagram Publishing in Andy Marketing.

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From an unanswered message to a useful reply

Instagram is often where a customer first asks about a product, service, opening hours, delivery, or next step. Andy gives that conversation an AI Agent instead of leaving it in a queue.

The verified flow is simple:

1. Connect your professional account through Instagram Messaging.
2. Receive an inbound customer message in Andy.
3. Generate and send a reply using your agent's configured knowledge and instructions.
4. Deliver the reply back to Instagram in the same customer conversation.

This page describes that proven message path. It does not promise comment automation, comment-to-DM triggers, Story automation, broadcasts, cross-channel continuity, Facebook Messenger, or multi-account behavior.

More than another inbox to monitor

A shared inbox still depends on someone being available to read and answer every message. Andy is built around an AI Agent that can use the business context you provide to prepare and send a relevant response.

That makes Instagram Messaging useful for businesses that repeatedly answer questions such as:

• Is this product or service available?
• What are your opening hours?
• How does delivery or collection work?
• Which option fits my needs?
• What should I do next?

Keep the agent's knowledge current and Andy can answer from the same approved business context you use on your other Andy channels.

Built for Instagram conversations, not broad automation claims

You may hear phrases such as “Instagram chatbot,” “Instagram messages,” or “Instagram DMs.” In Andy, the product capability has one clear name: Instagram Messaging.

That name also keeps two different jobs separate:

• Instagram Messaging handles inbound customer conversations through the Channel.
• Instagram Publishing is a separate Platform Connection inside Andy Marketing.

This page covers Messaging only.

How to start

1. Use an Instagram professional account.
2. Prepare your Andy Agent's knowledge and instructions.
3. Open Channels in Andy and connect Instagram Messaging.
4. Send a message from a separate Instagram account.
5. Confirm that Andy receives the message and that its reply arrives back in Instagram.

Instagram Messaging is included with Pro Max. See Andy pricing if you need to compare plans before connecting the Channel.